Kevin B. Thompson
General Manager, Good Upworthy
Founder, Conversion Marketing
Marketing in the age of the socially conscious consumer
Kevin Thompson and Matt Berry are longtime friends and colleagues, sharing a past at IBM Corporation where they had roles in shaping both Marketing and Citizenship programs. In their post-IBM careers, Kevin and Matt have continued to explore ways of combining socially conscious brand development with marketing and revenue generation goals.
When Greta Thunberg sailed into New York Harbor in September 2019 for her visit to the U.N. Climate Action Summit with no logos on her zero-emissions yacht – these two marketing leaders were inspired to co-author a series of articles aimed at exploring our role as marketers in the age of the socially conscious consumer. Find the article series below.