Lede by example

Welcome to Lede By Example, where we talk to business leaders about their passions - in life, and at work, and how their journey can help others. Hosted by Jason Manning, we look forward to bringing you an inside look at how business leaders are inspired to do amazing things - and Lede By Example.

Each of our guests has an interesting story to tell, and they just might have a lot in common with you. Join us on this journey to find out what inspires these people to do what they do, and where that passion comes from. Jason is joined by co-host, Matt Berry, founder of Conversion Marketing, an avid storyteller who appreciates learning from fellow business leaders.

This podcast is brought to you by Conversion Marketing, bringing decades of experience in storytelling and marketing to B2B and tech companies who also Lede By Example.

Matt & Jason take a deep dive into Phish and their innate, ingenious marketing machine. From the secret sauce they add to each show to the merch and hard-core phan base, this episode is for Phishheads and those interested in learning more about a band that continuously pushes the envelope to deliver a holistic lifestyle brand.

An inspiration to many, Matt’s wife Monica Berry joins this episode. Tune in to hear how she leads by example in her role with a leading bio-pharmaceutical agency, how COVID is driving new industry opportunities, how Phish and the Dead are a big part of their lives, and more.

Matt’s former colleague Dianne Del Rosso joins us on the podcast to talk about how the golden rule informs her leadership style, working and living on the ground in Kuwait with the US Army, and plans for the ultimate Metallica show .🤘

Andrea Butterworth built Paracanna, a DIY edibles business, from the ground up. She’s on the podcast to chat about the marijuana industry, leading by example as a female CEO in the space, and why people over the age of 75 are one of her strongest target markets.

Matt’s longtime friend—and the one who introduced him to Phish—Jim Cupples is here to talk agriculture and political data, being a Dead Head business owner, and more!

Matt’s sister Melissa Berry talks about empowering women to look and feel better during cancer treatment, turning a major challenge into a passion, first concerts, and more. 

From the early days of the auto industry in Chicago, almost 100 years ago, to selling cars in the days of COVID, Andy Shaver stops by to share the story of his family car business with Matt & Jason.

In part two of our podcast with Kevin Thompson, we chat about socially conscious marketing and the power of purchasing behavior in supporting companies that are doing good.

In part one of two, Matt catches up with Kevin Thompson, GM of GOOD/Upworthy, and they chat about their early careers with IBM and how the IBM Service Corps was a foundational experience that still infuses their work today.

Matt’s friend of 30+ years Brian Boffa joins the podcast for a chat about human capital management, football, and connecting business leaders through a shared passion for Phish. Brian is a Partner at Consolidated Human Resources.

Welcome to Lede by Example! In our first episode, co-hosts Jason Manning and Matt Berry chat about Conversion Marketing, how trips to Africa with IBM have inspired Matt’s career, and how Phish concerts are truly a fam-jam.

Meet our host Jason Manning

Jason has been interviewing celebrities, musicians and other interesting people for the past 20 years. Born and raised in beautiful Vancouver, Canada, Jason spends his days on-air, collecting records, eating burgers, and of course checking out shows, whenever he can!


Come along for the ride