World-class expertise, from positioning beyond execution

We think quickly, work with agility, and provide a consistent level of service for every project and client—from start-ups to large enterprises.


Matt Berry

A true leader by nature, Matt Berry is the driving force behind Conversion Marketing. From his time working for world-class PR agencies in New York City, through his development at IBM, Matt has acquired a rich and multifaceted wealth of knowledge and skills. Over 15-years at IBM, Matt worked his way up from entry-level to Vice President of Corporate Communications. Under his guidance, his teams built the brand and communications strategy behind IBM’s multibillion-dollar business—including IBM MobileFirst and IBM’s Smarter Planet. In 2017, Matt left the corporate world behind to develop his own agency and curate a team of like-minded senior marketing specialists—driven to work hard and enjoy the ride.


Matt holds a B.A. from the School of Journalism at San Diego State University. While San Diego remains Matt’s favorite place to be, he calls New Jersey home. When he’s not in the office, Matt taps into his other sources of inspiration, creativity, and endurance – his wife Monica and their three children – Jack, Lyla, and Sam – his New York Mets, The Grateful Dead, and Phish.

Screen Shot 2021-05-26 at 8.49.23 AM


Kara also worked at IBM where she led operations for several business units and worked closely with marketing leadership. Kara leads client success initiatives and serves as Conversion's Director of Operations.



Meaghan Reid has a background that is as diverse in its range as its geographic reach—from teaching English in South Korea and working in marketing at an educational start-up in India, to developing content for a wide variety of companies across the US, Canada, and Asia. Meaghan’s strength is in understanding the nuances of a brand and distilling messaging into compelling content that tells a story. Meaghan has also worked closely with municipal and government leaders and led an election campaign for a candidate at the provincial government level.


Meaghan has a B.A. in English, lives in Vancouver, and hops on a plane whenever she can to explore the world.

Let’s talk Conversion